Curiosity got me into marketing. Data keeps me here.
A Bachelor's degree in Marketing on paper — a self-taught obsession with SEO, analytics and growth in practice.
My journey into marketing didn't start in a classroom — it started with curiosity. I began my career as a creative designer and front-end developer, working closely with websites and user experience. While optimising sites for clients, I was introduced to SEO, and quickly became fascinated by how small changes could drive big, measurable results.
Seeing real growth in traffic, rankings and engagement sparked a genuine interest in marketing as a discipline. As that passion grew, I formalised my knowledge with a Bachelor's degree in Marketing — while continuing to build real-world experience in parallel. Over time I moved fully into digital marketing, gaining hands-on experience in SEO, GA4, paid advertising, content strategy and CRM tools.
I enjoy working at the intersection of creativity and data — supporting teams and helping projects move smoothly from idea to execution. Today, I'm focused on growing into an Assistant Marketing Manager role, where I can add value through organisation, collaboration and performance-driven thinking, while continuing to learn.
Download original portfolio (PDF)Five chapters, one thread.
Every chapter fed the next — design taught me structure, SEO taught me why it matters.
Creative designer & front-end developer
Worked closely with websites and user experience — layout, hierarchy and the small details that make an interface feel right.
Introduced to SEO
While optimising sites, discovered how small technical and content changes could move rankings, traffic and engagement — and got hooked on the "why."
Bachelor's degree in Marketing
Turned hands-on curiosity into formal knowledge, studying marketing fundamentals while continuing to work on live projects.
Full-time digital marketing
Hands-on experience across SEO, GA4, paid advertising, content strategy and CRM tools — working at the intersection of creativity and data.
Growing toward Assistant Marketing Manager
Focused on adding value through organisation, collaboration and performance-driven thinking — while continuing to learn and contribute at a higher level.
What I actually do, day to day.
Strategy & growth
- Digital marketing strategy
- Lead generation & funnel optimisation
- Budget monitoring & performance tracking
Digital & analytics
- SEO & website optimisation
- GA4, Google Search Console, HubSpot
- CRM & marketing automation
Leadership & execution
- Cross-functional team support
- Vendor & agency coordination
- Project & timeline management